In the Launchfilm, the BMW XM Label does not play the sole leading role, it receives support from someone who fits our BMW XM label like no other, in a very sophisticated way: the internationally successful techno DJ and musician as well as “Petrolhead” @carlcoxofficial.

In a Behind the Scences film, Carl Cox tells us how he faced this project and what fascinates him so much about music, cars and drag racing.

Credits:
@parasolisland
Regie: @knut.burgdorf
DOP: @julianc.steiner
Creative Director Social: @julius.meyerhoff
Exec. Producer: moritz__vs
Senior Producer: @christophad
Producer: @die_luz
Post Supervisor: @_4sen_
Editor: @soeren_goerth
Color Grading: @menelaos_prime
Service Production Partner: Otto Film Melbourne